Press releases

November 2023 - SAMSON previews its new range of trailing shoe boom at Agritechnica

The Danish Group extends its range of organic fertiliser application equipment with the addition of a new range of Trailing Shoe Boom, the SAMSON TSB.


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September 2023 - SAMSON and PICHON strengthen presence in the UK and Ireland

SAMSON GROUP announces the appointment of David Bowman as Area Sales Manager in the United Kingdom and Ireland for the SAMSON and PICHON brands


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November 2022 - SIMA: Gold medal for SAMSON GROUP: New sensor for sold manure analysis

SAMSON GROUP A/S has been awarded a gold medal for the news OPTI-SENSOR: Innovation for solid natural fertiliser analysis at SIMA 2022


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November 2022 - OPTI-SENSOR : INNOVATION FOR SOLID NATURAL FERTILISER ANALYSIS

Samson Group is developing the first NIR (near-infrared) sensor to measure the dry materials level and NPK values in solid organic fertilisers (manure, compost, etc.) in real time.


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November 2022 - SAMSON launches section control on slurry tanker implements: Improves the efficiency of organic fertiliser application and reduce environmental impact

SAMSON AGRO A/S, based in Viborg in Denmark, is launching a new section control module for implements (drip hose booms, incorporators and injectors), SAMSON GSC (
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October 2022 - SAMSON launches new wheel drive

New powerful and easy-to-use SAMSON wheel drive helps slurry tankers to get through challenging terrain  

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May 2022 - SAMSON sets new standard for application of natural fertilizer with new slurry tanker series

SAMSON AGRO A/S, based in Viborg in Denmark, is launching a new slurry tanker series – SAMSON PG II Genesis. SAMSON PG II Genesis marks a new beginning for and supplements t
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May 2022 - SAMSON launches new injector for accurate and gentle application of slurry

SAMSON AGRO A/S, based in Viborg in Denmark, has added yet another injector to the implement range – the single disc injector SAMSON TS. SAMSON T
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September 2021 - Samson Group A/S acquires 100% of the shares in Gøma A/S

On Friday 10 September, Samson Group A/S acquired 100% of the shares in Gøma A/S, thus making Gøma A/S a subsidiary in line with Samson Agro A/S, Samson Agrolize A/S, Samson Agro SASU (France) and Samson Agro Spzoo (Poland).


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November 2019 - SAMSON with preview on new control system, SlurryMaster 5000

At AGRITECHNICA 2019 SAMSON offers a preview of a brand-new control system, SlurryMaster 5000. SlurryMaster 5000 offers job documentation, a user-friendly interface and a variety of automatic functions for SAMSON slurry tankers.


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November 2019 - ISO-SlurryMaster 6000

SAMSON now offers ISOBUS upgrade for all SAMSON slurry tankers equipped with SlurryMaster 6000 dating back to year 2006


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November 2019 - SAMSON introduces new 2-axle Universal Spreader

After having introduced the 3-axle SAMSON US 3 universal spreader at AGRITECHNICA 2017, it is now time for SAMSON to expand their US series with a 2-axle spreader – the US 2 that will be on show for the first time at AGRITECHNICA 2019.


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October 2019 - SAMSON Introduces New Slurry Tanker Series

For the first time, at AGRITECHNICA 2019, SAMSON AGRO A/S will show a brand-new slurry tanker series – the SAMSON TG.

The TG tanker differs from the current PG II series in that it is designed to meet special needs coming from SAMSON export markets, i.e. like France and Germany. All tankers of the series are e.g. prepared for the SAMSON Ejector.


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October 2019 - AGRITECHNICA 2019 - SAMSON GROUP expands Smart Farming applications range

A few weeks ago, SAMSON AGRO A/S was awarded with a silver medal for their new NPK Sensor offering real time measurements of NPK in slurry based on NMR technology.

The company is now ready to reveal further information about SAMSON and PICHON news included in this year’s AGRITECHNICA news list.


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September 2019 - Silver Medal AGRITECHNICA 2019 for new SAMSON "NPK Sensor"

SAMSON AGRO A/S has been awarded a silver medal for the news "NPK sensor" at AGRITECHNICA 2019.


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May 2019 - SAMSON AGRO launches new injector for placing slurry in row crops

SAMSON AGRO A/S in Viborg will be adding a completely new type of injector to its implement range for the coming season – "SAMSON Strip-Till". SAMSON Strip-Till is designed for the easy and efficient placing of slurry in row crops.


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January 2019 - SAMSON GROUP acquires PICHON Industries

With effect from today, Friday 4/1-2019, SAMSON GROUP takes over the activities in PICHON Industries. PICHON Industries produces a wide range of slurry tankers, implements and muck spreaders in two factories, one in France and one in Poland.


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October 2018 - SAMSON machines included in Farming Simulator 2019

The new version of the well-known game, Farming Simulator 19, released November 20th by GIANTS Software include a wide range of machines from SAMSON AGRO.


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August 2018 - 75th anniversary

SAMSON AGRO is celebrating its anniversary year. One of Denmark’s leading machinery suppliers, SAMSON AGRO A/S in Viborg, will be celebrating its 75th anniversary on 1 August.


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April 2018 - SAMSON AGRO is expanding

Things are going well for SAMSON AGRO at the moment. So well, in fact, that it's necessary to expand the existing production facilities of 18,500 m2 by an extra 4,500 m2. So there are now 2.3 hectares buildings.


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December 2017 - SAMSON AGRO at Lamma 2018

SAMSON AGRO participate in next years Lamma Exhibition in Peterborough the 17th and 18th January – stand number R70.


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November 2017 - Two new generations of spreaders from SAMSON

SAMSON AGRO will be hosting the world premiere of two new spreaders at this year's Agritechnica exhibition in Hanover. The launch of these two new preview machines will be accompanied by the launch of two brand new control systems for spreaders


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November 2017 - The big machines are coming to Agritechnica

SAMSON AGRO will be participating at this year's Agritechnica with one of the large sets from the company's catalogue of slurry tankers and implements. The Danish company show the newly launched PG II 28 and the new 36 metre drip hose boom (SHB4 36m).


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November 2017 - Preview launch of a brand new front fill system at Agritechnica

With a focus on efficiency, safety and design, the new Front Arm Pump (FAP) from SAMSON AGRO is setting a new standard for front fill systems.


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September 2017 - New 1:32 scale models from SAMSON AGRO

After experiencing increased demand for model machines, SAMSON AGRO is now launching two new sets of very high quality 1:32 scale models. Just like the company's real machines.


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