News

SAMSON GROUP is announcing an evolution of its commercial organisation in the United Kingdom and Ireland, with the objective of accelerating business development and strengthening the presence of its SAMSON and PICHON brands in these two strategic markets.

After 15 years as CEO in SAMSON GROUP A/S Lars Henriksen retires 7. January 2027 and hand over the position to Kristian Breitenbauch, who has been appointed CEO with effect from 8. January 2027.

In a continued challenged agricultural machinery sector in Europe, SAMSON GROUP A/S has delivered a less than satisfactory result for the 2025-26 financial year.

SAMSON Pre-Season Offers: Prepare today for tomorrow's performance ! Get ahead of the next season and ensure your equipment is ready to perform with SAMSON Pre-Season Offers, available from 15 October through participating dealers. Successful field operations start long before the first application. To keep your equipment running efficiently and minimise the risk of unexpected downtime during the busiest periods, early preparation is essential.

SAMSON AGRO has received a 2026 Sommets d’Or innovation award for GreaseControl, its smart greasing monitoring and control system for SAMSON TG slurry tankers. The award is presented as part of the Sommet de l’Élevage, held in Clermont-Ferrand, France in October.

 With the introduction of the new TSB2-C and TSB2-S series, SAMSON AGRO expands its trailing shoe applicator portfolio with a new lightweight implement platform for the SAMSON and PICHON brands.