SAMSON GROUP strengthens its commercial organisation in the United Kingdom and Ireland

SAMSON GROUP is announcing an evolution of its commercial organisation in the United Kingdom and Ireland, with the objective of accelerating business development and strengthening the presence of its SAMSON and PICHON brands in these two strategic markets.

Building on the momentum initiated at the end of 2025 under the responsibility of Julien Brun, Territory Manager Export, SAMSON GROUP is further developing its organisation to strengthen its proximity to partners and bring new momentum to its growth across the British Isles.

David Bowman dedicated to the development of Great Britain

David Bowman will now focus his responsibilities on Great Britain for both the SAMSON and PICHON brands. In a strongly growing market, SAMSON GROUP intends to fully leverage David Bowman’s experience, expertise and in-depth knowledge of the market.

Aaron Keogh takes responsibility for the development of Ireland

At the same time, Aaron Keogh, Territory Manager for Western France, is expanding his scope of responsibility to also take charge of the commercial development of SAMSON and PICHON in Ireland.

With the strong potential of the Irish market and a highly competitive environment, Aaron will bring his expertise and extensive knowledge of the agricultural machinery sector to a clear ambition: accelerating the development of SAMSON and PICHON in Ireland.

“Our ambition is clear: to strengthen SAMSON GROUP’s long-term position in the United Kingdom and Ireland. This new organisation enables us to dedicate more resources to each market, while building on the strengths of our teams and the complementary positioning of our two brands, SAMSON and PICHON,” says Julien Brun, Territory Manager Export.

An organisation closer to each market

This new organisation reflects SAMSON GROUP’s ambition to accelerate its development in the United Kingdom and Ireland by adapting its commercial structure to the specific characteristics and potential of each market.

“I fully support this evolution, which reflects our determination to align our organisation with SAMSON GROUP’s growth ambitions. This new momentum will enable us to accelerate our development, strengthen our presence in these strategic markets and create the conditions for sustainable growth for both SAMSON and PICHON,” says Philippe Barabinot, Group Market Director.

About SAMSON AGRO

SAMSON AGRO is an international manufacturer specialising in the design and production of equipment and technologies for the application of organic fertilisers. The company offers a wide range of slurry tankers, manure spreaders, booms and application implements designed to meet the needs of farmers, machinery cooperatives and agricultural contractors.

Recognised for the robustness, performance and reliability of its equipment, SAMSON AGRO supports professionals in making the most of organic fertilisers with solutions suited to field requirements and the challenges of more precise and sustainable agriculture.

For further information, please contact:

Julien Brun, Territory Manager Export
+33 (0)7 64 87 64 92 – jub@samson-agro.com