SAMSON GROUP strengthens its sales organization with the appointment of three Territory Managers

In a constantly evolving market environment and in order to sustainably support its development in France and internationally, SAMSON GROUP announces the appointment of three Territory Managers for its SAMSON and PICHON brands. These appointments reflect the Group’s strong commitment to strengthening field proximity, optimizing network management, and supporting business growth. According to Philippe Barabinot, Group Sales Director, “these new appointments address today’s market challenges and demonstrate our determination to rely on experienced profiles, close to both teams and partners.”

Julien Brun appointed Export Territory Manager

Having joined SAMSON AGRO in 2012, Julien Brun began his career as Country Manager for France / Benelux / Switzerland, acting as a commercial and marketing link between the field and the Viborg plant (Denmark). Following the acquisition of PICHON by SAMSON GROUP in 2019, he supported the development of the dealer network in North-Eastern France and Switzerland for both brands. With over 20 years of experience in agricultural machinery, Julien Brun now oversees a large Export territory.

He will manage a sales team covering the United Kingdom, the Iberian region and South America. He will also retain direct responsibility for sales and dealer network development in the following regions: Belgium, the Netherlands, Luxembourg, Switzerland, Canada, the United States, Overseas Territories and Africa. As of January 1st, 2026, Jean-François Tauziet and David Bowman will report to Julien Brun, with Jean-François Tauziet specifically responsible for Spanish-speaking countries.

Maxime Mas appointed Territory Manager East & South France

Maxime Mas joined PICHON in 2015 as a Sales Representative covering 10 departments in Northern France across the full product range. In 2023, he moved to a wider area of 35 departments in North-Eastern France, where he was responsible for sales and product development, in close collaboration with the Engineering Department, for the PICHON and SAMSON solid spreader ranges.

Today, Maxime Mas is appointed Territory Manager East & South France, managing a team of four Sales Representatives across a territory covering 70 departments. As of January 1st, 2026, Éric Berti, Clément Poly, Jean-François Tauziet and Patrice Lucot will report to him.

Aaron Keogh appointed Territory Manager North-West France

Aaron Keogh joined SAMSON AGRO in 2016 and has made a strong contribution to the development of the SAMSON brand in Brittany, Normandy and the Pays de la Loire regions. Since 2019, he has focused his network sales activities on this same area for both PICHON and SAMSON brands.

With solid expertise in agricultural machinery, notably gained during six years in Export positions at Sulky-Burel, Aaron Keogh will retain an active sales territory while taking responsibility for the North-West France sales team for both brands. As of January 1st, 2026, Jean-Michel Doré, Tom Aguert, Guillaume Besnier and Didier Brochard will report to him.

An organization focused on performance and proximity

Through this new sales organization, SAMSON GROUP reaffirms its commitment to strengthening support for its dealer network, increasing its field presence and supporting the strategic development of its PICHON and SAMSON brands, both in France and internationally.

About SAMSON GROUP

SAMSON GROUP includes the companies SAMSON AGRO A/S, SAMSON AGRO SASU, SAMSON AGRO Sp. z o.o. and SAMSON AGROLIZE A/S and AB. The Group owns the SAMSON and PICHON brands and is one of Europe’s leading suppliers of machinery and technologies for organic fertilizer application. SAMSON GROUP operates several state-of-the-art production sites in Denmark, France and Poland, and markets its products through a well-established international dealer network.

For more information, please contact:

Philippe Barabinot, Group Sales Director
Mobile: +33 (0)6 08 50 09 75 – E-mail: pbt@samson-agro.com