November 2022 - SIMA: Gold medal for SAMSON GROUP: New sensor for sold manure analysis

SAMSON GROUP has been awarded with a gold medal in the SIMA Innovation Awards 2022. The medal was given to the OPTI-SENSOR under development by SAMSON GROUPs R&D department for the PICHON brand. The medal was handed out at the official ceremony on Sunday in Paris at the SIMA exhibition, taking place November 6-10.

Innovation for solid natural fertiliser analysis

The gold medal is given to the “OPTI-SENSOR: Innovation for solid natural fertiliser analysis” (see attachment). At the 2019 AGRITECHNICA, SAMSON was awarded a silver medal for the NPK sensor for slurry tankers now the time has come for the group’s solid manure spreaders to shine: 

“We have a strong focus on R&D activities in SAMSON GROUP – our core activities are linked to optimising precision application and utilisation of liquid and solid manure. Our spreader R&D work is the latest milestone in this context.

A few years ago, we launched a spreader with the widest box on the market and with the newest precision technology, the SAMSON US 2-3. The development of the OPTI-SENSOR is a recognition of our spreader technology and underlines that we have spreader technology that is fitted to meet future requirements.

We believe very strongly that in the OPTI-SENSOR we have found a concept that will be able to revolutionise the way solid manure is applied on fields and we are all extremely happy and honoured that the committee of the SIMA Innovation Awards has concluded that the development is worthy of a gold medal, says Lars Henriksen CEO of SAMSON GROUP.

SAMSON GROUP offers a wide range of spreaders for which the new OPTI-SENSOR will be compatible. The OPTI-SENSOR is under development by SAMSON GROUPs R&D department forPICHON together with external partners (see attachment).


SAMSON GROUP comprises the companies SAMSON AGRO A/S, SAMSON AGRO SASU, SAMSON AGRO SP Z.o.o. and Samson Agrolize A/S and AB. The group owns the SAMSON and PICHON brands and is a leading European supplier of natural fertiliser machines and associated application technology. SAMSON GROUP has production units in Denmark, France and Poland and sells its products through a well-established network of dealers.