In Landivisiau, 700 professionals gathered for the first edition of the “Exclusive Days”
On January 20 and 21, 2026, the Landivisiau production site in France welcomed more than 700 professional visitors. It was a great opportunity to showcase the new products that had been presented two months earlier at AGRITECHNICA.
A major event at the heart of the Landivisiau industrial site
Organized ahead of the spreading season, the event brought together dealers, agricultural contractors, CUMAs (farm machinery cooperatives), farmers, partners and specialized journalists from across France. Over the two days, meetings allowed a large and qualified audience to attend, confirming the market’s strong interest in the Group’s new solutions. The Landivisiau production site was transformed into a true showcase of SAMSON Group’s industrial and technological expertise, with an organization designed to encourage exchanges, technical insight and close interaction with the teams.
An industrial immersion highly appreciated by visitors
From around 10 a.m., guests were guided through a complete tour of the production site. As they moved through the workshops, they discovered every stage of the manufacturing process, presented directly by employees, each explaining their role and expertise within the production departments. This immersion left a strong impression. “Many visitors expected to discover a small-scale production facility; instead, they encountered a genuine industrial organization — structured, modern and efficient — capable of serial production while maintaining a high level of technical standards and quality,” said Antoine Le Pajolec, Production Director at the Landivisiau site.
A machine parade highlighting the complementarity of the ranges
A key moment of the event was the machine parade, featuring 14 tractor units coupled with PICHON and SAMSON equipment representative of real field applications. All application solutions were presented in working position, offering a comprehensive and practical demonstration of equipment possibilities: dribble bar booms, trailing shoe booms, injectors and incorporators. Commented by Christophe Marzin, Product Manager, and coordinated by the technical inspectors, this dynamic demonstration highlighted the complementarity of the ranges, the available capacities and the different possible configurations, from compact to high-capacity solutions. The diversity of the machines on display enabled visitors to clearly visualize the breadth of the Group’s offering and its ability to meet the needs of various user profiles.
A highlighted SAMSON innovation: the pump tower
Among the new products presented in Landivisiau, the new telescopic turret arm attracted particular attention. Already unveiled at AGRITECHNICA last November, it was further highlighted during the event. Designed to optimize filling phases, it stands out for: High flow capacity, precise positioning, easy access to pits, even in constrained configurations. This solution significantly reduces maneuvering time, improves user comfort and ensures optimal efficiency, even with thicker slurry.
A dual-brand strategy validated in the field
The success of the event — both in terms of attendance and the quality of discussions — confirms the relevance of the SAMSON Group’s dual-brand strategy. By combining a premium, value-generating offering with a more accessible, volume-driven range, the Group strengthens its ability to cover all market segments while consolidating its market share. Presented as a preview in Landivisiau to 700 professionals, the new PICHON SC range will be progressively rolled out across the dealer network in the coming weeks, further enhancing the Group’s offering in the slurry tanker market. We warmly thank all participants for their presence and interest, as well as FARMEDIA Photography for producing the official event video.
About SAMSON GROUP
SAMSON GROUP comprises SAMSON AGRO A/S, SAMSON AGRO SASU, SAMSON AGRO Sp. z o.o., and SAMSON AGROLIZE A/S and AB. The Group owns the SAMSON and PICHON brands and is among Europe’s leading suppliers of machinery and technologies for the application of organic fertilizers. SAMSON GROUP operates several state-of-the-art production facilities in Denmark, France and Poland, and markets its products through a well-established distribution network.
For further information, please contact:
Philippe Barabinot, Group Sales Director: +33 (0)6 08 50 09 75 – pbt@samson-agro.com
Antoine Le Pajolec, Production Director: +33 (0)7 57 49 36 71 – alp@pichonindustries.com
Christophe Marzin, Product Manager: +33 (0)6 08 45 54 35 – cm@pichonindustries.com
